I work with everyone to make sure products and services work well for everyone

Trained by and worked with leading founders, UX designers, engineers, HCI researchers, and consultants, I take a multi-disciplinary approach at user experience design and work with all stakeholders to evangelise user and stakeholder-centricity in products and services.
Having experience and skills in different product and service development processes, I contribute individually and collaboratively to organisations. I am looking for opportunities to collaborate with talents and contribute to any challenges your organisations and clients are facing now and beyond.

• Product Designer

  Workfinder

  Apr 2021 – Dec 2021  •  9 months

  Workfinder is a platform that equips young people with the skills and insights they need for the future of work. As a product designer, my main responsibilities include directly working with C-Suite, founder, developers, and users to define the product vision; Design and conduct user research with the young audience; Create assets and artefacts to facilitate design within the team, and design for the web app as well as the iOS app.
  

  • Improved design and user journeys that improved conversion rates at multiple touchpoints by 6x  
  • Created and improved sets of transactional email templates that doubled conversion rate  
  • Collaborated with stakeholders from strategic partners to design omnichannel UX  
  • Spearheaded generative and evaluative research using focus group interviews and usability tests that improved functions and accessibility of the web app and iOS app
• User Researcher and UX Designer – SCADPro Sponsored Collaboration

  3M

  Sep 2021 – Nov 2021  •  3 months

  SCAD partnered with 3M to research and develop concepts targeting physicians and healthcare providers through innovative and creative solutions. Project details are under NDA but learnings and design methods can be discussed upon request.
  

• UX & UI Designer

  Digital Boost

  Sep 2020 – Apr 2021  •  8 months

  Digital Boost is a partnership between BCG Digital Ventures and Founders4Schools, offering a platform for organisations in need to connect with volunteer digital experts, especially in the times of COVID-19.
  

  • Oversaw no-code website using Webflow and managed content; Used Google Optimize and A/B tests to improve sign-ups by 32%  
  • Improved accessibility and usability of dashboard using design heuristics, helping in the growth of new user base as well as the transition for existing users  
  • Researched with customers using focus group interviews and developed numerous new features and tooltips to assist users
• UX & UI Design Intern

  Digital Boost

  Jul 2020 – Aug 2020  •  2 months
  Volunteer Service and UX Design Consultant

  Hong Kong Adventist Hospital

  Jun 2020 – Jan 2021  •  8 months

  HKAH launched their mobile app and connected to us through IxDA Hong Kong chapter. The original brief was to conduct a simple usability and design audit, and we managed to persuade management to work together in expanding the scope and improving the whole service design, beyond mobile interaction design.
  

  • Evangelized user-centricity and stakeholder-centricity across the app development team and hospital board of directors  
  • Directed service audit and usability audit for the newly developed mobile app, and redesigned journeys that reduced appointment booking time by 3 minutes per user
  • Conducted design research using mystery shopper, interview, survey, and secondary research methods to evaluate outpatient services
    
• Peer Tutor

  Savannah College of Art and Design

  Jan 2020 – Mar 2020  •  3 months

  Responsible for assisting students in their academic success. I mentored over 30 students throughout the time before SCAD shut down the Hong Kong campus.
  

• User Research Assistant

  Design Thinking In Action (DTIA)

  Nov 2019 – Dec 2019  •  2 months

  Assisted in a project involving service design and organisational design.
  

  • Provided findings from secondary research that support the primary research
  • Helped create frameworks for discussion guide, stakeholder and user journey map
  • Performed as note-taker in user interviews and assisted in research synthesis
  • Created preliminary concepts (wireframes and proposed journey map) that will be used in later stages for validation and tests
• UX Architect Intern

  Accenture Interactive

  Jun 2019 – Aug 2019  •  3 months

  Worked with one of the top digital consultancies in Hong Kong to learn and apply general UX research and design knowledge into different domains, including insurance and the retail industry.

  • Conducted interviews with users, took and organized notes for fellow UX designer
  • Attended workshops and strategy meetings to facilitate business development and design projects  
  • Assisted in three independent projects with multiple stakeholders from designers, engineers,to product owners and partners
• User Researcher and UX Designer – SCADPro Sponsored Collaboration

  Microsoft

  Apr 2019 – Jun 2019 •  3 months

  This SCADPro sponsored collaboration was a 10-week project that geared towards the Microsoft Design Expo 2019, the project brief given was "Empathy at Scale".
  

  • Conducted systematic review and summarised findings and insights from previous researches.
  • Setup research plans and coordinated with teammates to conduct field studies.
  • Conducted usability tests and coordinated with stakeholders to ensure the needs are addressed.
  • Adopted different frameworks to ensure efficiency and effectiveness of the ideation process
  • Worked with UI designers and other stakeholders to ensure the consistency and effectiveness of the final outcome
  • Produced user requirements specifications, personas, storyboards, scenarios, user flow diagrams, wireframes, design prototypes, and design specifications.
• 3D Visualisation Artist

  Studio Cassells Ltd

  Aug 2018 – Nov 2018  •  4 months

  Led the visualisation work for an animated lighting installation show. Visualisations were communicated with engineers to facilitate choreography.

  • Create footages of Visualisations for moving light installations
    
  • Manage pipeline and workflow to ensure smooth production
  • Communicate with principal designer and ensure accurate delivery of visualisations.